Why Video matters for small businesses

Don’t dump your limited marketing budget into a single channel and hope for the best. Instead, try to place your ads across a few different platforms. Video advertising is expensive to produce for most small businesses, so a more effective strategy might be to reach your audience by advertising in local print publications and through traditional billboard and poster advertising. Geo-targeted digital advertising can also massively help certain kinds of businesses, by advertising to customers who are physically near your store and searching for a business like yours.

Video marketing is too much in trend right now, and for legitimate reasons: video content generates revenue 49 percent faster than non-video material , and 52 percent of marketers consider video to be the most effective type of content. Among the most popular forms of videos right now is a live stream, which enables you to stream a video in front of your audience in real time . It’s a fantastic method to interact with and connect with your target audience. Another benefit of using video (particularly for small businesses) is that it provides a way to reach a wide audience without spending a fortune.

Small business videos ideas

Here’s our roundup of the best small business marketing ideas to try on your own website.

Every business wants to get their name out there, but when you’re a small business with a modest budget , it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so many small businesses struggle to get noticed. Here’s the plot twist, though: advertising isn’t the best way to generate leads anymore. The average person today sees around 5,000 ads a day, a number that’s over twice as high as it was in the ‘80s.

​small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you. In this post, you’ll find a ton of free and low-budget ways to market your business.

Eye-catching design is essential for a successful marketing campaign, because it draws people in and enhances your message while making it easier for your audience to understand your message. Canva is a visual design tool that uses drag-and-drop functionality and templates to help you create brochures, annual reports, logos, digital advertisements, and even visually attractive social media posts. It offers plenty of design ideas, so small business owners don’t need to know a lot about graphic design to be successful with this tool.

Video tips and tricks for small businesses

There’s often no better way to learn about a subject than to read a good book. This is certainly true when you’re looking for marketing tips, tricks, and strategies your small business can use. In fact, small business marketing books can provide you with huge financial gains for a minimal investment. Of course, some small business marketing books will undoubtedly be a waste of your time and money. They may provide no actionable information or simply contain bad advice. To help you find the best marketing books for small businesses, we’ve compiled this list of the top 16.

Before your first send

If you feel your business is doing something that can make the headlines, tell the press about it. Use this guide to write a press release and send it to the magazines where the story is most relevant. An effective tactic may be to start with reputable local media. If your story gets featured, you may use it in your pitch to more prominent media outlets. Additionally, other media may pick up the story organically. As for monitoring journalist requests, use: a service like haro, terkel, or sourcebottle. #journorequest on twitter. These two free tools from ahrefs can come in handy too: our free website authority checker will show you the domain rating (dr) for any given website.

Stay connected with customers digitally – email newsletters are a great way to share updates about your small business, send promotional offers, and reinforce your brand identity. Use your newsletter to share new video content and blog posts, too! encourage customers to sign up for your newsletters to receive subscriber-only offers and get early access to sales.

What to look for in an email marketing platform

A marketing consultant can help your business by helping you recognize your competition — which is extremely important to the success of your business. In the past, if you’ve implemented your own marketing strategy, you may have failed to consider your competition. This misstep can result in missed opportunities and leave you in the dark in terms of what kinds of content your target audience enjoys consuming. Not only that, but you can learn a lot from your competition in the way that they market their business on social media platforms, email newsletters, and more. If they’re successful, it can inform your marketing campaigns as well — which your marketing consultant can help you realize.

There are only two things your business actually owns when it comes to online platforms – your website and email list. Building your own in-house email list and providing a focused and well executed email marketing campaign is very effective for keeping in touch with your target customers. Build your email list with an offer that encourages visitors to join. Having a strong, loyal list available when you have some special offer can be the difference in the success of a new program.