Advantages & Disadvantages of Yellow Pages Advertising

When many people think of directory advertising , the first thing that comes to mind is yellow page advertising. A basic yellow pages print listing is simple; it’s just the business name and phone number listed alphabetically with other listed businesses in its category. However, this is not the only kind of directory advertising a business can pursue with yellow pages. You can also purchase a larger listing and include your photo, slogan or brief advertising copy. These examples of yellow page advertising demonstrate the advantages and disadvantages of yellow pages advertising. While there are some clear examples, such as yellow pages’ widespread distribution and brand recognition, there are also limits to this type of directory advertising.

Years ago, yellow pages made the leap to the digital marketplace by creating business listings in an online database, similar to how it publishes business information in their print phone book. While lots of businesses list their companies in the print version, many are considering moving their listings online. Like many other advertising choices, listing your business in yellow pages has its advantages and disadvantages. It can be difficult to determine which route is best for your business’s success. Fortunately, webfx has a team of more than 450+ experts who can provide the guidance you need when deciding how to best advertise your business.

As the world continues to digitize, traditional mediums like the yellow pages and printed newspapers are losing ad revenue. Businesses are leaping online advertising. The yellow pages and its physical counterparts cannot… estimated read time: 4 minutes share: as the world continues to digitize, traditional mediums like the yellow pages and printed newspapers are losing ad revenue. Businesses are leaping online advertising. The yellow pages and its physical counterparts cannot compete. But is it still worth it to advertise in the yellow pages? there might be some advantages for specific demographics. However, it’s safe to say that the days where you need to set aside part of your marketing budget to appear in print have come and gone.

Examples of Yellow Page Advertising

Don't think twice about this: you need to be in the yellow pages just to let people know you're a legitimate business and to make them more "comfortable" about calling you, especially if they haven't done business with you before. People who are "flimflam artists" don't list themselves in the phone book where they can be tracked down. So you must be listed in the yellow pages just to help prove your legitimacy. The unfortunate part of advertising there is that when a customer looks up a topic, rather than your specific business name, they're treated to a display of the listings and ads of all your competitors, some of whom will provide a larger range of products.

Although the yellow pages has established itself as the most trusted brand in america when it comes to business listings, reviews and testimonials from previous yp. Com customers prove that the company is no longer as effective in advertising local businesses online as it did offline. If you’re on the fence about using yellow pages online marketing service to advertise your business, what we’re showing below might tell you to forget about it. Find out why:.

Small businesses usually have limited advertising budgets. Directory ad costs vary, but they can be expensive in some larger areas. When you choose to put your money into directory ads, you have limited opportunities for other types of advertising. Because yellow pages publish annually, you are stuck with the ad for a year. If your ad is unsuccessful, your business is somewhat handicapped because of the inability to invest in ads elsewhere. References writer bio neil kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004.

Yellow pages advertising really does work, but it is expensive. And, with your ad likely appearing along side your competitors’ ads, it’s imperative for your ad to be as compelling as you can make it. Here’s a guide for designing winning yellow pages ads. Yellow page ads can bring you a pot of gold…if done correctly. It’s often the first place that buyers go before they decide from whom to buy. Eighty-four percent of the people who go to yellow pages contact a business listed there and 49% of them actually go on to purchase something from that business.

Advantage: Yellow Pages Advertising Is Free

The yellow pages are telephone directories of businesses , organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses. In many countries, including canada, the united kingdom, australia, and elsewhere, "yellow pages" (or any applicable local translations), as well as the "walking fingers" logo first introduced in the 1970s by the bell system -era at&t , are registered trademarks , though the owner varies from country to country, usually being held by the main national telephone company (or a subsidiary or spinoff thereof).

Here’s how to tell if you’re actually getting any return from yellow pages advertising. Use a dynamic routing number on your yellow pages ads. We’ll be happy to set one up for you for free. Anytime someone calls your business from the number on the ad, you’ll receive a record of it in a monthly or quarterly report. For bonus points, you can check to see if any of these calls ended up in sales. Most businesses will find that the yellow pages listings they thought were essential to getting their name out there, are driving virtually no new business.

Whether advertising in the yellow pages is still worthwhile for your business will depend entirely on your business and your individual marketing needs. There is still a demographic of people who will use the yellow pages to find service-based work or other professional service niches. You can list your business for free in the yellow pages online directory , which many companies still choose to do – what’s the harm in getting free advertising? however, the performance of your listing in search results will depend on paying for a premium listing, from $30 and up. Actually getting your business included in the printed yellow pages phone book does come at a cost, however.

If you create a website for your business, it takes time, efforts and a lot of promotions for advertising your business website. However, we do recommend you to create a business website , but to promote both – your business as well as your business website, you can rely on your local yellow pages directory website. A local directory gives the users a collection of local resources/addresses/listings for their different requirements. So a local yellow pages website is meant to have a built in user base. By listing your business or your business website on your such a website, you can get the advantage of the user base and advertise your business to them.

The Effects of Advertising in the Yellow Pages

Wait. Yes. It's about as unprofessional as you can get, but these companies normally take around 2 weeks to get back to you. Welcome to the upside-down world of yellow page advertising. Meet with your yellow pages rep once you finally get that call from your local yellow page advertising sales rep, you will want to prepare yourself for their undying devotion to selling you the largest ad in your section of the book. How big does your ad really need to be? we suggest starting small. A good rule of thumb is to look at the yellow page ad of your closest competitor.

The yellow page agency you’re searching for. Yellow pages agency, a division of ad ventures, inc. , is a trusted certified marketing representative (cmr) that has specialized in national and regional yellow page advertising programs since 1992. We provide our clients with performance-based print, mobile and internet yellow page advertising programs across all publishers including yp, dex media, hibu (formerly yellowbook) and many more. Research-driven ad strategies while there is an abundance of research available to prove that yellow page advertising remains a viable source for many industries, our goal at yellow pages agency is to provide each client with dedicated call tracking and analysis.

Too many people are not moving with the times and keeping up with the new age of digital marketing. You need to do this when growing a business, no matter how large or small that business may be. So, yellow pages may now be an outdated method of advertising. The future of successful advertising in online marketing and teaming up with a quality lead generation company , not yellow pages advertising. Yellow pages is still a well known uk tradesman website alongside checkatrade , rated people and trust a trader but if it is a consistent flow of converting enquiries you want? then you need to be looking at the best lead-gen services in the uk, not a yellow pages ad.

Yp started out as a digital version of the yellow pages, listing businesses in their online directory that users can access through their website or through a yp app. They eventually expanded their offerings, and yp’s services now include: listing management, web design, video creation , local advertising, display advertising, direct marketing, and more. In other words, yp doesn’t offer anything that you can’t get somewhere else. All they’ve really done is take traditional digital marketing channels and spin them as branded, exclusive offerings. Yp is also known for its rather expensive price points. The “ypdirect pro” direct marketing solution, for example, starts at $10k/campaign.

How to List Your Business in the Yellow Pages

The real yellow pages® the original search engine the most cost-effective way to target ready-to-buy consumers. Yellow pages directories can mean big success stories for your business. Whether customers are searching for you by name or by the products/services you provide, make sure they'll be able to find you. Get started now.

Getty images way, way back in the olden days, people wrote on typewriters, watched just five tv channels, and put sugar in their coffee. There was no such thing as gluten-free, eco-friendly, satellite radio, or made in china. But, thank goodness, there was the yellow pages--the giant directory that was delivered to anyone with a telephone (a telephone is a stationary device with a dial that one used to make phone calls) in which businesses placed their addresses and phone numbers and ads, and where their customers found them. Without the yellow pages, many small businesses would not have survived. Of course, things have changed since.

Of people who use the yellow pages phone book follow up on ads by contacting the business. Be present every month 7 million shoppers turn to the phone book: be where they expect to find you. Catch their eye set your ad apart by choosing a bigger size, colourful images, and added business information. Get contacted more get your phone ringing with effective ads that are designed for getting results.

Take a look at the companies that advertise in your phone book the next time it lands at your home. Mine is full of direct-to-consumer businesses like: contractors — electricians, plumbers, hvac specialists, fence installers, landscapers, painters, pavers, and roofers insurance companies medical professionals — dentists, oral surgeons, and physicians restaurants and pizza shops these companies span a range of industries, draw different customers, and sell all kinds of products and services, but they have a few things in common: they work with their customers in-person they operate in a small geographic area they see the value in promoting their businesses they have enough money to afford ads in the yellow pages.